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New media consumers – how to reach them
 How young people communicate and absorb information change rapidly. But a new report from The Swedish Media Publishers´ Association TU and Ungdomsbarometern shows that young media consumers cannot be understood as a group. The report distinguished between four different groups of young media consumers, with slightly different motivations, behaviours and trends. The report is based on cluster analysis of responses from more than 10 000 young people between 15 and 25 on issues related to media, Internet, advertising and lifestyle.
Writer: Jonathan Kruse
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Neumann U47 – six like-minded in comparison
 The microphone Neumann U 47 was launched in the late 1940s and quickly became noted for detail and sound quality. The open and lifelike sound brought new opportunities to mix voice with bombastic string arrangements. Neumann U 47 is still the norm, both in sound and design. U 47 has inspired most manufacturers. We have selected six microphones in different price ranges for comparison. ADK Custom Shop TT 47-Au, ADK Custom Shop CS-47YJ, Flea 47, Microtech Gefell UM 92.1S, Neumann M 147 Tube, Telefunken Elektroakustik U-47.
Writer: Joachim Ekermann
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Apple Aperture 3 – archival program for video people
 Somewhere on your computer, there is a bunch of digital photos attached to various productions. Many of today's digital cameras record video and Apple's new version of Aperture can help you with your archive. Aperture 3 is perceived as the older brother of iPhoto. Apple aims to allow the professionals who use pictures actively, but maybe not hardcore professional photographers. Aperture 3 is similar to iPhoto in design. Therefore, it is easier to get started with Aperture, which also share image database with iPhoto. The database can be read but not updated from Aperture.
Writer: JOS. Svendsen
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Football in 3D – appreciated coverage of the World Cup
 In conjunction with the World Cup in South Africa for the first time some of the matches were produced in 3D. In total 25 matches where broadcasted in 3D. During the 30-day tournament more than 4 500 screenings were organized at 475 cinemas in 33 countries. The SENSIO 3D Live Global Network distributed the signals and eleven television networks also accepted them. A few days before the finals Monitor got a brief chat over the phone with Mark Grinyer, Head of Sports Business for Sony Professional, who worked with the production.
Writer: Per Lundblad
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Trinnov Optimizer ST – puts the room into focus
 From the French manufacturer Trinnov Audio comes an audio processor for correction of bad room acoustics. Using a measuring microphone, the room acoustics and speaker characteristics are measured and analyzed. The software creates digital filters that compensates for both frequency and temporal variability, resulting in a more balanced listening. Optimizer ST is basically a rack mount PC with Intel CPU, RME sound card and Linux operating system. There are both analogue inputs and outputs and digital connections in the form of ADAT, AES/EBU and S/PDIF.
Writer: Frederick Norén
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Opera at the cinema – live broadcast in HD
 Live opera and theatre in HD has been a big success for The National Federation of People’s Parks and Community Centres. Attendance record to date is a live broadcast from the Metropolitan Opera in New York. The collaboration with the Royal Opera in Stockholm was launched three years ago and during 2010 three live performances will be broadcasted. As early as 2002 Rickard Gramfors suggested to Swedish Performing Arts, that they should begin broadcasting performances to movie theatres, but then the idea was met with great scepticisms.
Writer: Tomas Tornefjell
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Electronic acoustic control – reverberation control in multi arenas
 Traditionally, venues are optimized for specific uses with quite different reverberation. To use an arena for anything else than what it has been designed for often require architectural audio adjustments. Monitor was invited to Tallinn in Estonia to visit Nokia Concert Hall and listen to Meyer Sound Constellation. Constellation is an electronic system that will improve the acoustic experience for both audience and musicians. With Constellation the acoustics can be adapted by pressing a button, which provides many advantages.
Writer: Per Lundblad
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Robotics – many advantages in a modern news studio
 The nature of television news has changed over recent years, and continues to develop, not least as rolling news channels meet the needs of viewers who want to be able to catch up on the world instantly, not wait for bulletins at fixed points in the evening. For the broadcaster, news is vitally important. It is, for much of the audience, the way that the channel is judged. The way that the news is delivered, through it’s branding and its character, determines for many the personality of the station, and viewers will pick their favourite broadcaster largely on the way it delivers the news.
Writer: Karen Walker, Vinten Radamec
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Switch Technology – now ready for IPTV
 Ethernets history has been an incredible journey that began with the bulky, thick cords in a laboratory (where the technology was initially able to deliver modest 10 Mbps) to today's long-range solutions that provide 40 Gbps and a variety of wavelengths in a single fibre optic cable. Switch technology has really taken advantage of media development. IPTV is still in infancy in the Nordic countries but we can clearly see the opportunities for users to take advantage of the technology.
Writer: Hans Englesson, Allied Telesis
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