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Swiss TV network TSR chooses VEDA for its new playout automation system
Champs sur Marne, France, February 1, 2010 - SGT, a leading global software vendor in the broadcast and media industry, in cooperation with BFE, announced that the Swiss TV network TSR (Télévision Suisse Romande) has chosen the VEDA? platform for its new playout automation system. The project called "CDD2010" will be set up by BFE with the objective to overhaul TSR´s broadcast center (Centre De Diffusion) in Geneva. The playout automation system will be installed for the two Premium channels, TSR1 and TSR2, and as of 2011 for thematic IP channels. The final system is expected to be on air during the second half of 2010.
TSR is a highly strategic project for SGT. It will allow us to demonstrate the advanced features of our VEDA? offering. In addition, it will help us to accelerate our international growth and to develop new partnerships,? said François Chiche, Vice President Sales and Marketing at SGT. ?The combination of our powerful VEDA? suite and the professionalism of our integration partner BFE are key ingredients for the success of the solution.?
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