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China Film Archive purchases iQ for new Stereo3D DI operation
Newbury, UK, 1 February 2010: China Film Archive in Beijing has purchased a Quantel iQ 4K Dl and finishing system. The iQ includes QColor in-context grading and the Quantel Stereo3D toolset. In addition to its role safeguarding China's film heritage of over ten thousand films, China Film Archive is also charged with adopting and exploiting new film technologies; hence the Stereo3D tools.
"iQ provides us with a rich DI toolset and high quality 4K workflow, and it offers an excellent RED One 4K workflow too," said Tao Li, General Manager of China Film Archive. "Stereo3D is a rapidly developing new market in China, and Quantel is leading the way in its development. We already have a substantial investment in Quantel technology which has consistently proved to be the right choice, and Quantel is once again the natural selection as we move into the new world of Stereo3D."
"Audiences in China have already demonstrated a huge enthusiasm for Stereo3D movies, and this has been further reinforced by the massive success of 'Avatar' over here," said Johnsen Yue, Quantel General Manager, China. "It has also heightened Chinese film makers' desire to move into 3D, and the market is well served by Quantel, with many Quantel iQ and Pablo owners in China already equipped to handle Stereo3D post production."
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